Video resources

  • PMM Jam Beta Replay: Gamification and design thinking for Product Marketing

    Eve Horne led a session on gamification and design thinking for product marketing, drawing from a background in casino loyalty programs, UNLV gaming degrees, and work at Carnival.

    Watch the session 

  • Why Gamification Actually Works Today ft. Eve Horne | The Clarity Series by GoPMMNow

    "Your marketing KPIs can all be green..while your revenue stays flat."

    Eve said this, and it perfectly explained why so many marketing teams celebrate metrics that never move the business.

    GoPMMNow 

Blog posts

  • AI Hacks for Product Marketers part of PMM JAM

    AI for Product Marketers

    AI gives you generic output when you give it nothing to work with. This guide is the synthesized output of two live AI sessions with practicing product marketers: 12 hacks...

    AI for Product Marketers

    AI gives you generic output when you give it nothing to work with. This guide is the synthesized output of two live AI sessions with practicing product marketers: 12 hacks...

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PMM JAM Featured Projects

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PMM Jam Mentor POVs

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  • Risk-Intelligent Marketing™ — From "Can we do this?" to "How do we ship this?"

    Risk-Intelligent Marketing™ — From "Can we do t...

    Marketing in regulated industries is not about finding workarounds. It is about understanding risk well enough to earn the room to move. Hana Kim's risk-intelligent marketing framework gives product marketers...

    Risk-Intelligent Marketing™ — From "Can we do t...

    Marketing in regulated industries is not about finding workarounds. It is about understanding risk well enough to earn the room to move. Hana Kim's risk-intelligent marketing framework gives product marketers...

  • Building the Ideal PMM Portfolio

    Building the Ideal PMM Portfolio

    Most PMM portfolios show what was done, not how the candidate thinks. Jonathan Pipek has evaluated hundreds of PMM candidates as both a fractional PMM and a specialist recruiter, and...

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    Building the Ideal PMM Portfolio

    Most PMM portfolios show what was done, not how the candidate thinks. Jonathan Pipek has evaluated hundreds of PMM candidates as both a fractional PMM and a specialist recruiter, and...

    1 comment
  • Clarity in Product Marketing

    Clarity in Product Marketing

    Nobody cares about your product. Not until they do. Zach Messler's PMM Jam session starts there and builds a foundational case for why most messaging fails before a single word...

    Clarity in Product Marketing

    Nobody cares about your product. Not until they do. Zach Messler's PMM Jam session starts there and builds a foundational case for why most messaging fails before a single word...

  • Pitch Master — Clarify the Problem. Own the Story.

    Pitch Master — Clarify the Problem. Own the Story.

    Your hardest pitch is never to a customer. It is to your own organization. Hassan Anjum spent 15 years launching zero-precedent products at Samsung, NVIDIA, and BlackBerry, and his core...

    Pitch Master — Clarify the Problem. Own the Story.

    Your hardest pitch is never to a customer. It is to your own organization. Hassan Anjum spent 15 years launching zero-precedent products at Samsung, NVIDIA, and BlackBerry, and his core...

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Dispatches · LinkedIn

The Log

Latest entries from the bridge — scroll the row, or click any post to read the full entry.

There’s more where these came from.
Follow the voyage for every entry.

Follow Eve on LinkedIn