Winning Committee Pack
A buying committee enablement toolkit for Vaultline, built for the champion who has to win six rooms at once
What Lana built.
Lana chose the Vaultline mission and diagnosed a problem that most PMMs would have missed. Vaultline was not losing deals to LexLayer because of a product gap or a positioning gap. The problem was further downstream. The champion believed in Vaultline. The narrative was not surviving the handoff to the buying committee.
Her response was a complete internal enablement toolkit: a business case deck built persona-by-persona for every function in the buying committee, a champion email sequence to move the deal through the organisation, and a landing page to anchor the campaign. The Winning Committee Pack gave the champion everything needed to win six conversations without Vaultline in the room for any of them.
For someone at the start of her PMM journey, the sophistication of the diagnosis stood out. Buying committee dynamics, champion enablement, and enterprise sales friction are senior territory. Lana went there anyway.
"Contract exposure does not announce itself. Until it does."
Lana Likhacheva, Vaultline business case deck, Winning Committee PackSix personas. Six conversations to win.
Lana mapped every function in a typical enterprise buying committee and built messaging specific to what each one cared about. The deck addressed each persona's before and after, not as a single audience, but as six distinct problems that all needed solving before a deal could close.
What the mentors saw.
What stood out was the quality of the diagnosis before any deliverable was built. Identifying that the problem was not product or positioning, but narrative transfer through a buying committee, is a sharp PMM insight. One mentor called it a smart diagnosis that hit on something deeper than internal buy-in.
The business case deck was also specifically recognised for its craft touches — using PMM Jam brand colors, including a clear timeline, and structuring the before-and-after for every function rather than speaking to a generic buyer. Mentors noted the email sequence showed a strong approach to the problem and that the "alternatives dismissed" section in the case study was particularly well-reasoned.
The STAR breakdown.
Vaultline is losing deals to its direct competitor, LexLayer. The product is not the problem. Positioning is not the problem. The champion believes in the product. The problem is that the narrative does not survive the handoff to the buying committee. By the time a deal reaches the CFO, Legal, Procurement, and IT, the story has dissolved and the deal stalls.
Build the enablement assets that give the champion everything needed to win the buying committee without Vaultline in the room. Give each persona a reason to say yes in their own language.
Lana mapped six buying committee personas and built persona-specific messaging for each one. She then produced three linked assets: a business case deck structured around the before-and-after for every function (CFO, Procurement, Legal, Sales, Operations, IT/InfoSec), a champion email sequence to move the deal forward internally, and a landing page to anchor the whole campaign. Every piece was built to work together so the champion could hand off one coherent story rather than explaining Vaultline six different ways.
The Winning Committee Pack: a business case deck with persona-specific ROI framing across six functions, a champion email sequence, and a landing page. A complete internal enablement toolkit a Vaultline champion could pick up and use without any additional briefing. Winner of Best Foundational, 2nd Place at PMM Jam 2026 Beta.
In their own words.
"Smart diagnosis that identified the key issue as lack of narrative and buyer enablement."
"Laying out the different personas and understanding what would be important to them in this process is excellent."
"Great analysis. The alternatives dismissed section was particularly well thought out."
"Very clean, lots of small nice touches which elevated the entire project. Using the PMM Jam colors. Including a timeline for the client in the deck was the right call."
See it for yourself.
Lana submitted three assets: a champion email sequence, a business case deck, and a landing page. The email sequence is linked below. The full business case deck is embedded here — scroll through each persona section directly on the page.
Business case deck
What Jammers were working with.
The Vaultline mission gave participants a fictional contract intelligence platform competing in an enterprise B2B market. Jammers were challenged to diagnose the real PMM problem, choose the highest-leverage asset, make the case for that choice, and deliver it at portfolio quality. The brief was intentionally open — no prescribed deliverable, no single right answer.