How a Hidden GEM Saved an Enterprise Company
Bold thinking. Unexpected angles. Went off-script.
B2B SaaS company losing enterprise deals to a competitor despite having the stronger product
An AI-powered asset creation and enablement engine, paired with a case study documenting the reasoning
The GEM generates committee-ready content with security layers and tone configurations baked in
Bold thinking. Unexpected angles. Went off-script.
The STAR breakdown.
Vaultline had the stronger product. The champion was sold. The committee was not. Deals were stalling or going to the competitor at the last stage, not because of a product problem, but because of an enablement gap. The champion had no system for walking a buying committee through the decision. Most submissions diagnosed the symptom. Bharat went further: he identified the core problem was not what was happening in the room with the champion, but what was happening in every other room the champion walked into afterward.
Build something the champion could use without a PMM in the room. A traditional deliverable, a one-pager, a deck, a messaging document, would help once. The problem would recur every time a champion tried to take the message to a committee. What Vaultline needed was not a document. It was a system.
Bharat built a custom Gemini GEM: an AI-powered asset creation and enablement engine that generates committee-specific content on demand. The GEM is trained on a knowledge base he assembled specifically for Vaultline, with security layers that prevent the knowledge base from being extracted directly, and tone configurations built for different buyer personas and committee members.
One mentor tested it live and generated a Committee One-pager. The output was targeted and appropriate for the audience. The case study documents the diagnosis, the reasoning, and a rollout and test plan to validate deployment before full use.
The submission also accounted for something most PMMs miss: this type of content gets handed off multiple times. The champion takes it to their manager, who takes it to procurement, who takes it to legal. Bharat built the GEM to address all of those audiences, not just one.
A ready-to-use Gemini GEM with security layers, tone layers, and a documented rollout plan. One mentor gave the submission a perfect score across all six criteria. The security layer was called out specifically: "you're not handing off your secret sauce blindly." Winner of Most Innovative, 1st Place at PMM Jam 2026 Beta.
In their own words.
"You got to the root of the issue, beyond what the case study provided."
"Realizing this content is being handed off many times, you took steps to address multiple audiences."
"Excelled in identifying gaps, and innovative in your execution."
"The GEM is ready to use. It has security layer and tone layers. There is a clear plan of action to validate its use. This is really cool!"
See it for yourself.
Bharat submitted two pieces: the case study documenting his diagnosis, reasoning, and rollout plan, and the Gemini GEM itself, a live, working tool you can test directly.