Mission debrief

Could PMMs level up their skills, for real?

Spring 2026, PMM Jam Beta launched with one question: could product marketers uplevel their skills, gain real-world experience, and build portfolio-quality assets they'd actually be proud to share, all while getting expert mentor feedback and seeing firsthand what great PMM work looks like?

The answer was a resounding yes. This crash course in adaptive, hands-on learning proved that when you give PMMs the right format, the right mentors, and a real mission, they deliver.

Built on the science of learning, multi-channel engagement, gamification, and community accountability, PMM Jam is what professional development looks like when it actually works.

1
Week sprint
6
Mentor sessions
3
Mission paths
1
Peer-led AI group
+ Support a Cause
Every jam partners with a mission-driven organization
Beta Spring 2026 Β· By the numbers
116
Jammers worldwide
10
Countries represented
68%
Live engagement rate
12%
Submitted a project
Featured projects

See the work.

Real PMMs. Real briefs. Real output. Here are the standout projects from PMM Jam 2026 Beta, evaluated by mentors, built under pressure, and finished in a week.

πŸ₯‡ Best Overall Top Jammers across all sessions and categories
Lina Debese, Best Overall 1st Place
Lina Debese
πŸ† 1st Place
Lina Debese
Driftmark
Domino No. 1

Positioning and ICP brief with case study and deliverable deployed as a single interactive web page. Rigorous, structured, and exceptionally well-argued work that earned top marks across every judging criterion.

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Abhilasha Mantri, Best Overall 2nd Place
Abhilasha Mantri
πŸ₯ˆ 2nd Place
Abhilasha Mantri
Driftmark
The Narrative Awakens!

A positioning and messaging internal guide with concrete app store copy to bring the strategy to life. Sharp thinking, strong execution, and a deliverable any team could pick up and run with.

Read the full story
πŸ—οΈ Best Foundational Strategy, positioning, and frameworks done right
Ben Price, Best Foundational 1st Place
Ben Price
πŸ† 1st Place
Ben Price
Civilian Compass
Positioning the Compass Northstar

A full positioning canvas and new homepage copy grounded in the strategy, built for Civilian Compass. Two deliverables that show how strong foundational PMM thinking translates directly into real-world messaging.

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Svetlana Likhacheva, Best Foundational 2nd Place
Svetlana Likhacheva
πŸ₯ˆ 2nd Place
Svetlana Likhacheva
Vaultline
Winning Committee Pack

A committee-ready sales enablement pack including an email sequence, landing page, and presentation deck. Polished, structured, and built with the whole buying committee in mind.

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πŸ’‘ Most Innovative Bold thinking. Unexpected angles. Went off-script.
Bharat Raghavan, Most Innovative 1st Place
Bharat Raghavan
πŸ† 1st Place
Bharat Raghavan
Vaultline
How a Hidden GEM Saved an Enterprise Company

A case study paired with a custom Gemini GEM built as an AI-powered asset creation and enablement engine. Not just a PMM deliverable, but a PMM tool. Genuinely innovative use of AI inside the brief.

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Marienis Pelayo, Most Innovative 2nd Place
Marienis Pelayo
πŸ₯ˆ 2nd Place
Marienis Pelayo
Vaultline
The Vault Breaker

A social media-style interactive website hosting the case study, paired with a business case deck. The format itself was part of the idea, designed to be scrolled and felt, not just read.

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🌍 Impact Award Best PMM work supporting Civilian Compass
Team EnCompass, Impact Award
Team EnCompass
🌍 1st Place, Team
Team EnCompass
Sushmita Banda, Lance Spence, Donna Cantrill
Civilian Compass
Encompassing the GTM for Civilian Compass

A complete GTM package: Clarity Framework, Persona Canvas, Messaging Map, Homepage Redesign, and Channel Strategy. Five deliverables. Three Jammers. One mission built for real use by a real organization supporting veteran career transitions.

Read the full story
Civilian Compass
2026 Spring JAM Cause Partner
Guiding veterans to purposeful careers
Learn more β†’

PMM Jam Expert Mentor Sessions

  • Gamification and design thinking for Product Marketing

    Eve Horne is a Top Product Marketing Consultant (2025). As founder of the PMM Jam, she is bringing her specialty of Boss LVL gamification and design thinking to this event.

    Eve Horne led a session on gamification and design thinking for product marketing, drawing from a background in casino loyalty programs, UNLV gaming degrees, and work at Carnival.

    Watch the session 
  • Risk-Intelligent Marketingβ„’ β€” From "Can we do this?" to "How do we ship this?"

    Hana Kim is an attorney-turned-marketer and the founder of Hana Advisory LLC, a marketing and risk advisory practice built on a simple but rare combination of creative thinking and legal instincts.

    Risk-Intelligent Marketingβ„’ β€” From "Can we do this?" to "How do we ship this?"
    Move fast without stepping on legal landmines. Hana shows how understanding risk actually makes you a bolder, more effective marketer.

    Test the framework 
  • Building the Ideal PMM Portfolio

    Jonathan Pipek πŸ”± is Product Marketing Consultant & Recruiter for B2B SaaS Startups & Scaleups, Top Product Marketing Consultant (2025) and 2x Top 100 Product Marketing Influencer.


    What are hiring managers actually looking for? Jonathan breaks down how to build a PMM portfolio that stands out, and how to position your career story with the same clarity you'd bring to a product launch. Portfolio reviews welcome.

    Watch the session 
  • Clarity in Product Marketing

    Zach Messler πŸ€˜πŸ‘ŠπŸ’₯😎, 'The Best Marketer in the Galaxy' and the dude you bring in when your story isn’t yet as killer as your tech. He doesn't just bring the energy he brings message clarity. Turning your product strategy in something your ICP understands.
    Stop making people work to understand you. Cut through the noise from positioning and messaging to the words you use in decks and conversations. Bring your messiest message β€” he's seen worse.

    Read more 
  • Breakthrough the Echo Chamber

    Gary Dietz, a PMM leader, seasoned author, and AI enthusiast [+critic], wants you to break through the Echo Chamber. Think "beyond the slide", with creative but business appropriate ways to explain, sell, and convince, while always staying aligned with goals.

    Think "beyond the slide." Gary works with you interactively to find creative β€” but business-appropriate β€” ways to explain, sell, and convince. Always anchored in: who are you talking to, where are they in the cycle, and what do they need to know right now?

    Read more 
  • Pitch Master β€” Clarify the Problem. Own the Story.

    Hassan Anjum is a product marketer with experience across B2B software, AI, and hardware–software products at Samsung, NVIDIA, BlackBerry, and more. He knows how to present the problem a product solves and what it means to share that story to all the stakeholders.

    This session provides structured questions to sharpen who your product is for, what problem it solves, and how to tell that story to any stakeholder; from sales to the C-suite. Bring your current pitch and leave with a cleaner one.

    Read more 
  • Partner spotlight: Guiding veterans to purposeful careers

    Langley Barth is one of the most recognized voices in the product marketing community on LinkedIn a practitioner, educator, and veteran who built Civilian Compass from direct experience navigating the gap between military service and civilian careers.

    As a PMM himself, Langley understands exactly what it takes to translate complex skills into civilian language, build strategic narratives, and break into roles that actually match your capabilities. He built Civilian Compass to solve a problem he lived.

    Get to know Civilian Compass 
  • AI Tool explorer

    Lance Spence, was named a Super Jammer during PMM Jam, for his willingness to go above and beyond.
    As someone who has navigated AI from both a creative and strategic lens, Lance led PMM Jam's peer AI exploration session on practical prompting frameworks, smarter outputs, and what it actually means to use AI as a multiplier without handing it your career.
    Learn more about the tools explored and the framework Lance shared during the Jam.

    Read more 

PMM Jam Alumni

Meet some of the PMMs joining us April 27–May 7

See all Jammers β†’

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