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Skills Clinic: Customer Journey Mapping

Skills Clinic: Customer Journey Mapping

A live, hands-on masterclass.
You leave with real mapping skills, and your own template to build any Journey map you need.

Friday, July 17 | 8:00 AM PT/11:00 AM ET/ 4:00PM UK | 25 seats only

Why this clinic exists

Journey mapping is the most underrated PMM skill, and the most skipped. It is a visualization of your positioning, your ICP, and your personas in one place. It is the literal map of where you are going and how your client actually gets there. This is a working session, not a webinar. You leave with a map you built, not a page of notes.

Eve Horne, your instructor

Founder, Plankowner Marketing · Creator of PMM Jam · USCG Veteran

What's included
✓Live 2.5 hour masterclass, Friday July 17 (virtual)
✓Gain a stronger understanding of customer goals, questions, friction, and decision points
✓Build your own Client Journey Map template with live coaching, yours to keep and reuse
✓A repeatable framework for future journey-mapping projects
✓The three-audience framework for Client, Sales, and Stakeholder maps
✓Learn how to use your map for prioritizing opportunities for messaging, content, enablement, onboarding, or product improvements
Live only, on purpose. This session is not recorded and there is no replay. You do the work in the room, with direct feedback. Seats are capped at 25 so every attendee gets time.

Press play for the hard truth that started this clinic, and hear me ask to be proven wrong.

Have a referral or discount code? Enter it at checkout.
Who this is for+

Come if you are

A product marketer who wants a repeatable mapping skill, not another framework to file away.

A solo PMM or team of one who needs maps that earn buy-in from sales and executives.

Selling into complex or regulated markets where the buyer journey is not a straight line.

Skip it if you want

A passive lecture to half-watch. You will be building.

A recording to review later. This one is live only.

FAQ+

Is this recorded?
No. The clinic is live only and there is no replay. That is what keeps it a working session with real coaching.

What do I need to bring?
A product or offer you want to map, and a way to take notes. The templates are provided.

When do I get the event link?
Your confirmation email is sent immediately after checkout. The live join link is sent 48 hours before the session.

Do I need experience to keep up?
No. You will get direct coaching as you build. New and senior PMMs both leave with a finished map.

What if I cannot make it?
Seats are transferable to a colleague through July 15. Email us to transfer.

What is a referral code?
Referral codes are issued to community members and partners. Enter one at checkout.

All sales final. Seats are limited to 25 and this session is live only. Cannot attend? Your seat is transferable to a colleague through July 15.
$197.00 USD
$197.00 USD
Sale Sold out
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