About us
About Plankowner Marketing
We build launches that last.
In the Coast Guard, a Plankowner is part of the original crew who helps launch a new ship. They don’t just show up; they take ownership.
At Plankowner Marketing, we bring that same mindset to product launches. We don’t just advise. We roll up our sleeves, build alongside your team, and create systems that carry your product from big idea to confident launch, and beyond.
Our Mission
To help B2B and B2B2C companies launch with clarity, confidence, and momentum — creating scalable marketing systems that connect products to the people they’re built for.
Our Values
- Ownership: We act like an extension of your team, committed to building lasting foundations.
- Clarity: We simplify complex strategies into actionable plans.
- Craftsmanship: Every framework, template, and story is designed to scale with your organization.
- Innovation: We integrate AI and emerging tech to make product marketing smarter and more efficient.
Who We Work With
We partner with leaders navigating complexity, from highly regulated industries to fast-moving SaaS companies and B2C innovators. Whether you’re:
- A product marketing leader building your team’s playbooks.
- A founder or VP preparing for a high-stakes launch.
- A cross-functional team aligning sales, product, and marketing.
We’re here to help you launch well and keep winning after launch day.
Meet the Founder
Hi, I’m Eve Horne.
I’ve spent nearly two decades navigating complex industries; from fintech and hospitality to gaming and aerospace, leading product marketing efforts that connect innovation with real-world impact.
As a U.S. Coast Guard veteran, I know what it means to lead with purpose, adapt under pressure, and take decisive action. As a strategist, I bring that same discipline to building launch systems that work in the real world.
What Makes Us Different?
Plankowner Marketing isn’t a creative agency. We’re product marketing strategists.
We build foundations: GTM frameworks, positioning, enablement, and content systems, so your product doesn’t just get to market, it thrives there.